Good Morning Films wins big at CIFCA 2025

The third edition of the Campaign India Film Crest Awards (CIFCA) concluded last week in Mumbai, with Good Morning Films taking home the ‘Production House of the Year’ title.

CIFCA recognises creative and technical excellence in advertising and corporate filmmaking, across categories including Production Excellence, Post-Production Mastery, Music and Sound Design, Direction, and Overall Achievement. Open to agencies, production houses and brands that create work for Indian audiences, the awards aim to reflect the evolving benchmarks of craft and narrative in the industry.

Entries were assessed by a jury comprising senior professionals from across advertising, filmmaking, and production. Evaluation was based on creativity, executional craft, and the effectiveness of storytelling.

While the advertising industry often debates the balance between speed and craft, CIFCA serves as a checkpoint for the latter—highlighting where originality and execution intersect. As brands continue to look for immersive visual storytelling and cross-platform video formats, the work recognised this year underscores a growing emphasis on high-quality, narrative-led content within the marketing mix.

Here's the complete list of winners: