Rapid fire with Mithila Saraf

Campaign India's year-ender series continues with Mithila Saraf, chief executive officer, Famous Innovations.

This year we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Saraf's take on it: