Adgcraft’s new AI vertical bets on India’s innovation surge

As India ramps up its AI ambitions with an INR 10,300 crore national mission, Noida-based PR firm Adgcraft is looking to shape the storytelling around it. On the occasion of its fourth anniversary, the agency launched a dedicated vertical—Adgcraft AI—tailored to support startups, enterprises, and tech innovators in the artificial intelligence space.

The launch, held in Noida, marked more than just a milestone celebration. It was also a signal of intent. At a time when the Government of India is pushing AI as a cornerstone of its digital transformation plans, Adgcraft is betting on specialised communications to give India’s AI talent the visibility it often lacks.

“We’re launching ‘Adgcraft AI’ to give a voice to the changemakers in AI,” said Abhinay Kumar Singh, founder and managing director, Adgcraft. “There are so many startups and companies doing great work in the AI space, but they often don’t have the support to make their stories reach the right audience. That’s where we come in. Whether you're just starting out or looking to grow your reputation, Adgcraft AI is here to help you tell your story effectively.”

The initiative is aligned with the government’s IndiaAI Mission, a INR 10,300 crore programme approved by the Union Cabinet earlier this year. The five-year plan aims to create a robust, homegrown AI ecosystem with investments in compute infrastructure, innovation hubs, public datasets, and skills development. Spearheaded by the Ministry of Electronics and Information Technology (MeitY), it also includes initiatives like FutureSkills PRIME and the YuvAI programme, aimed at scaling up AI education and accessibility across the country.

India’s push is already yielding results. The country is now among the top four globally in what’s being called ‘AI vibrancy’, a measure of AI activity and innovation. But with growth comes the need for better communication, according to experts in the field.

“We are living in a time where AI is changing the way we work, communicate, and solve problems,” said Surya Kant, CEO, AIC-BIMTECH, who was the chief guest at the Adgcraft AI launch. He pointed out that from education to healthcare to governance, AI has the potential to make systems faster, smarter, and more inclusive.

“But for this to happen, we need to make sure the work being done in this space is seen and understood by the wider public. That’s why I think the launch of Adgcraft AI is a timely and important move. It can help bring forward the stories of Indian innovators who are building practical, home-grown AI solutions. These stories can inspire many others and show the world that India is not just a consumer of technology, but a creator too,” Kant stated.

To support the new vertical, Adgcraft also released a comprehensive report titled ‘The Age of AI: Industry Trends, PR Implications, and Adgcraft’s Vision’. The report maps sector-wise AI adoption trends, outlines best practices for public relations in this space, and highlights the need for domain-specialist communications in technology-driven markets. It reflects on how storytelling strategies must evolve as AI moves from backend efficiency to customer-facing innovation.

The agency also introduced the hashtag #4wdwithAdgcraft—marking “four years with Adgcraft”—as both a celebratory banner and a nod to its evolving role in India’s tech-led brand narratives.

With the Indian startup ecosystem increasingly focused on AI-first business models, the role of communication partners is likely to grow more specialised. For PR firms, this is not just a niche—it’s a strategic imperative.

As AI begins to influence everything from customer service bots to regulatory frameworks, the need to translate tech into trust becomes business-critical. By stepping into this space early, Adgcraft hopes to be more than just a messenger—it wants to shape the message itself.