Advertising Marketing In-Depth
Vinita Bhatia
Jul 07, 2025

Amazon’s Beautyverse blends content, commerce and cart nudges

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

(Left to right): Siddharth Bhagat, director of Amazon Beauty with model and singer Sushant Divgikar, actor Neena Gupta, Amazon India's director for Central Shopping Experience Zahid Khan and Saurabh Srivastava, vice president of Catego.

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