Eros Now has issued an apology after a post featuring Katrina Kaif about the ongoing festival Navratri caused a controversy.
Eros Now took down the said creative and said that it respects cultures equally.
The full statement revealed, "It is not, and it has never been, our intention to hurt anyone's emotions. We have deleted the concerned posts and we apologise for having offended anybody's sentiments."
The creative is part of a Navratri campaign the OTT platform is running on social media.
The controversy comes after Tanishq had to pull down a creative featuring a Hindu girl married to a Muslim man. The brand pulled down the ad after #BoycottTanishq claims on social media and also due to concern of their employees.
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Watch the film conceptualised by Daiko FHO here