Campaign India Team
Oct 22, 2020

Eros Now apologises after Navratri post causes outrage

A post featuring Katrina Kaif caused the controversy

Eros Now apologises after Navratri post causes outrage
Eros Now has issued an apology after a post featuring Katrina Kaif about the ongoing festival Navratri caused a controversy.
 
Eros Now took down the said creative and said that it respects cultures equally.
 
 
The full statement revealed, "It is not, and it has never been, our intention to hurt anyone's emotions. We have deleted the concerned posts and we apologise for having offended anybody's sentiments."
 
The creative is part of a Navratri campaign the OTT platform is running on social media.
 
The controversy comes after Tanishq had to pull down a creative featuring a Hindu girl married to a Muslim man. The brand pulled down the ad after #BoycottTanishq claims on social media and also due to concern of their employees.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

BFSI print ad volumes shoot up 37% in H1-2024: TAM ...

Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.

3 hours ago

Marketing professionals in India launch CMO ...

Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.

4 hours ago

Moves and wins roundup: Week of 14 Oct

The latest appointments and account wins from 82.5 Communications, FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.

6 hours ago

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.