Campaign India Team
Oct 13, 2020

Tanishq withdraws ad after #AntiHindu claims on social media

Viewers responded to the film on social media with #BoycottTanishq

Tanishq withdraws ad after #AntiHindu claims on social media
Jewellery retail brand Tanishq has withdrawn an ad for its Ekatvam collection post the brand getting trolled on social media. 
In the film, a Muslim household led by the mother was throwing a baby shower for her daughter-in-law. At the end of the video, the daughter-in-law thanks the host for hosting a ritual which is otherwise not celebrated in the household.
Viewers responded to the film on social media with #BoycottTanishq on Facebook and Twitter. After disabling comments, Tanishq has finally taken down the film from Facebook and Twitter while the film link has been made private on YouTube.
Not all sentiment of the film has been negative though, and there has been support for the brand too. The video can be seen through this tweet by politician Shashi Tharoor.
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