Tanishq withdraws ad after #AntiHindu claims on social media

Viewers responded to the film on social media with #BoycottTanishq

Oct 13, 2020 04:35:00 AM | Article | Campaign India Team Share - Share to Facebook

Jewellery retail brand Tanishq has withdrawn an ad for its Ekatvam collection post the brand getting trolled on social media. 
 
In the film, a Muslim household led by the mother was throwing a baby shower for her daughter-in-law. At the end of the video, the daughter-in-law thanks the host for hosting a ritual which is otherwise not celebrated in the household.
 
Viewers responded to the film on social media with #BoycottTanishq on Facebook and Twitter. After disabling comments, Tanishq has finally taken down the film from Facebook and Twitter while the film link has been made private on YouTube.
Not all sentiment of the film has been negative though, and there has been support for the brand too. The video can be seen through this tweet by politician Shashi Tharoor.
 
 
 
 
Also read:
 

 

RELATED ARTICLES

Toon in with Dhananjay

7 months ago| article

Toon in with Dhananjay
Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer

7 months ago| article

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Rediffusion to handle Tata Power's creative, media and digital mandate

7 months ago| article

Rediffusion to handle Tata Power's creative, media and digital mandate