Tanishq withdraws ad after #AntiHindu claims on social media

Viewers responded to the film on social media with #BoycottTanishq

Oct 13, 2020 04:35:00 AM | Article | Campaign India Team Share -

Jewellery retail brand Tanishq has withdrawn an ad for its Ekatvam collection post the brand getting trolled on social media.

In the film, a Muslim household led by the mother was throwing a baby shower for her daughter-in-law. At the end of the video, the daughter-in-law thanks the host for hosting a ritual which is otherwise not celebrated in the household.

Viewers responded to the film on social media with #BoycottTanishq on Facebook and Twitter. After disabling comments, Tanishq has finally taken down the film from Facebook and Twitter while the film link has been made private on YouTube.

#BoycottTanishq
.
.
They Promote To achieve
this �� in this �� pic.twitter.com/O0r2L1M3ye
— The Right Wing Guy (@_Right_Wing) October 12, 2020

This is what “UNITED HINDUS” are capable of- @TanishqJewelry deletes the video that showed a Hindu girl in a Muslim household: after immense outrage on social media! #BoycottTanishq pic.twitter.com/EWEYsFwYHm
— अणिमा सोनकर (@AnimaSonkar) October 12, 2020

Dear @TanishqJewelry promoting Love Jihad? I dare you to do an ad of Muslim daughter in law with Hindu family? I bet you won’t because it goes against your propaganda. Your paid to convince Hindu girls that it is safe when you know it is dangerous. We Hindus will #BoycottTanishq
— Renee Lynn (@Voice_For_India) October 12, 2020

Not all sentiment of the film has been negative though, and there has been support for the brand too. The video can be seen through this tweet by politician Shashi Tharoor.

So Hindutva bigots have called for a boycott of ⁦@TanishqJewelry⁩ for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim “ekatvam” irks them so much, why don’t they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India? pic.twitter.com/cV0LpWzjda
— Shashi Tharoor (@ShashiTharoor) October 13, 2020

Exactly true.. Will never boycott any tata product..

I #SupportTanishq #tanishq https://t.co/ovl30VEhHs
— annwesa basu (@annwesa) October 12, 2020

Right Wing trolls are having a meltdown on Twitter because inter-faith marriage is too much for them to take. ��#SupportTanishq #tanishq pic.twitter.com/DtbwRcjQjV
— Paras पारस ਰਿਸ਼ੀ (@parasrishi) October 12, 2020

I #SupportTanishq because #LoveWins @shrn09 @sharinbhatti @SahaPrianca @BrownieHogger
Please share your support.
— Avron Fernandes (@Avron1990) October 12, 2020