In the film, a Muslim household led by the mother was throwing a baby shower for her pregnant Hindu daughter-in-law.
Along with the #BoycottTanishq comments, a Tanishq employee was also targetted on social media.
The Advertising Standards Council of India (ASCI) also received a complaint against the advertisement, stating it to be objectionable since it promoted communal intermingling. The complaint was not upheld as it did not violate the ASCI codes.
Here's the statement from ASCI:
The advertisement in question, was viewed at ASCI by an independent multi stakeholder panel- The Consumer Complaints Council, which balances view points from industry, civil society, lawyers, consumer activists as well as domain experts. This panel was unanimous that nothing in the advertisement was indecent or vulgar or repulsive, which is likely in the light of generally prevailing standards of decency and propriety, to cause grave and widespread offence. The complaint was not upheld, as the advertisement did not violate the ASCI codes of honesty, truthfulness and decency in advertising. Therefore ASCI has no objection to the airing of this advertisement, should the advertiser choose to do so.