View all the Cannes Contenders 2016 featured in the special print issue of Campaign India here:
We wish every entry from India the very best.
While predictions and bets are on, here's a snapshot of some of the Indian challengers this year
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Is commerce, not creativity, now the main engine of ad growth?
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.