India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals. Now in 2023, Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series.
This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.
Cog Culture has one such entry.
Cog Culture's ninth birthday celebrations - turning every employee into a NFT
At Cog Culture’s ninth birthday celebration party, the agency organised an activity, during which team members turned each other into NFTs.
The agency has entered this idea at Cannes in multiple categories including brand experience and activation; touchpoints & technology; and culture & context.