The author explains how a 'self-fuelling jargon epidemic' has spread widely in the advertising industry
Raj Kamble, founder and CCO, Famous Innovations, shares his jury experience
In an era when everybody talks about ROI in advertising, an ad man wonders aloud about the ROI on advertising's brightest metal
From questioning the real power of social media to engaging in cause marketing with real impact, the author lists four takeouts from 2016
A growing remuneration and respect divide are pushing young creatives in agencies to the production side, laments the author
The author observes that the culture of 'madness' is waning, curtailing creativity in the process
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