Raj Kamble
Jul 11, 2025

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

DM9’s Grand Prix-winning Consul campaign highlights the growing pressure on bold creative ideas to also prove large-scale scalability.

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