Advertising Opinion
Divanshi Gupta
Jul 18, 2025

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Transparency isn’t a virtue, it’s a requirement. Budget structures, platform fees, project hours, and subcontracted services should be shared openly.

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