Breaking News: Enfatico to be ‘aligned’ to Y&R

The Dell-WPP owned entity Enfatico, set up to service all Dell’s communication needs worldwide, will now be ‘aligned’ to Y&R and become a standalone brand within the Y&R fold.As Enfatico did not set up shop in India where it addressed its needs through Bates, it is unclear what the implications are for Rediffusion Y&R.

by Campaign India Team

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