Day two of Goafest 2026 concluded with the finale of Advertising Rocks Season 4, an entertainment-led segment of the festival focused on music, performance and creative expression within the advertising and media industry. The event was presented by BIG FM and powered by ABP Network’s BAE.
The competition brought together professionals from advertising, media and marketing organisations, with participants performing in solo and duet categories. The initiative highlighted creative talent beyond professional advertising and communication roles and added a performance-led dimension to the festival programme.
In the Indian Solo category, Rahul Sarodi from White Rivers Media was declared the winner, while Aniket Khade secured the runner-up position.
In the International Solo category, Bodhisattwa Banerjee from VML India won the top honour. Shachi Shetty from Zee Media was named runner-up.
The Indian Duet category was won by Ruben Dsilva from Advertising Standards Council of India and Monobina Bhattacharya from Oilver InHouse India Private Limited. Rahul Sarodi and Aniket Khade were announced as runners-up in the category.
The finale was judged by Neeti Mohan, Prasoon Joshi, Manta Sidhu, Subhash Kamath and Merlin Dsouza.
Advertising Rocks has become a recurring entertainment-led property within Goafest, offering professionals from the communications industry a platform to showcase musical and performance talent. The event featured solo and duet performances across genres, with participation from agency executives, media professionals and creative talent.
The evening concluded with live performances, audience participation and networking opportunities, contributing to the broader festival atmosphere at Goafest 2026. Organisers positioned the initiative as part of the festival’s effort to encourage collaboration, community engagement and creative exchange across the advertising and media ecosystem.
The event also reflected the growing emphasis on experiential programming within advertising industry festivals, where entertainment and community-building activities are increasingly integrated alongside business discussions, awards and networking sessions.
