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ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Ogilvy maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 23 creative networks.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.