creative
White Gold invests in Unico Graphix as agency rebrands Unico Creative Studios
The strategic investment signals a push towards scalable, culturally rooted creative solutions spanning digital, regional and immersive storytelling.
FCB tops The One Club's 2025 Global Creative Rankings
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
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Beats and Travis Scott explore belief and ambition in new film
Beats partners with Travis Scott on a campaign examining how early self-belief and persistence shape long-term creative success.
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
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Parikshit Bhattaccharya expands creative leadership role as CCO at Propagate India
Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen its digital craft.
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