creative
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Amit Dhawan and Preetesh Chouhan launch VibeTheory
The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
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Ad Club Trivandrum honours Piyush Pandey’s lasting creative legacy
Ad Club Trivandrum used a special Living Room Session to reflect on Piyush Pandey’s influence on Indian advertising and creative leadership.
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Dizester awards creative mandate to Hakuhodo.Wyng
Hakuhodo.Wyng will lead creative strategy and integrated communications for its Dizester digestive health range.
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ReBid launches its in-house AI creative studio
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
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ButtonShift launches ‘The Modern Workflow’ campaign for creatives
ButtonShift introduces a campaign highlighting how its platform streamlines workflows for creative teams and agencies.
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