creative
71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
FCB Kinnect appoints Sumera Dewan as executive vice president—North
Collaborating with the Delhi team, she will work closely with the agency's newly appointed chief operating officer, Neville Shah.
Ipsos launches Creative|Spark AI ad testing solution that generates actionable insights rapidly
The prediction model is built on Ipsos’ signature creative assessment solution and incorporates five years of validated creative database, based on 18,000 human response cases.
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How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
Confectionery brand Loyka scouts for advertising agency
EXCLUSIVE: The chosen agency will be expected to work on brand communication for online, OOH and print on a project basis.
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