mc saatchi
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
Dileep’s redemption: Spotlight on India’s unsung coaches
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
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Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
Scarecrow M&C Saatchi launches real estate division
The division which is called Firefly, will be headed by Sarat Sinha
Cannes Lions 2022: Senthil Kumar's review of The New Directors Showcase
All the new directors have become new creators but where has the audience gone, asks the author
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin
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