tbwa
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
Ranjeev Vij quits TBWA\India
Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.
Moves and wins roundup: Week of 05 May
Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Chaaipani, Flickfusion Media, Dentsu India, Burson, Centrick, Chai Kreative, Odyssey, SoCheers, AdCounty Media, The Automobile Group, Team Pumpkin, Final Post, Koyal.Ai, Offbeet, DishTV, DropTop Royale, Dentsu Creative Isobar, Artkonnect, Yellow, Axiscades, Kraftshala, Edelman, Global Pay by WSFx, Chhota Bheem, Prime Video, CJ ENM, BPTP, and many more.
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JSW Paints’ ‘Room of hope’ colours a better tomorrow
The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.
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OMG WTF is OAG?
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
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