Apr 15, 2024

Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'

Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.

Apr 15, 2024

Bling bling: Exploring the landscape of luxury in India

From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.

Apr 05, 2024

BBDO India bags NIIT creative account

The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.

Jan 15, 2024

Why BBDO chief Andrew Robertson sees value in humour

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI