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OMG WTF is OAG?
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
WhatsApp's privacy ad celebrates resilience, but misses showcasing digital tenacity
BBDO India and director Shimit Amin present an ad film about a young man's pursuit of his culinary dreams in a new city.
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
BBDO India bags NIIT creative account
The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.
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Why BBDO chief Andrew Robertson sees value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI
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