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Mark Read: 'AI will unlock adland's productivity ...
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Recently launched Google Ads tool to help advertiser...
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Coca-Cola media business contract lies between ...
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Two more senior leaders depart AKQA
Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz Ahmed left.
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