76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
Morris joined the holding company in January 2024.
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
Holding company claims the tool does not replace agency work.
The review consolidates the business from three holding companies into two.
Oteh spoke at Campaign Live in her first UK interview since taking charge.
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