Accenture Song is the incumbent on the account.
WPP to 'sunset' agency specific job titles in the shake-up.
Studio.One makes its debut with several ex-AKQA staffers.
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
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