A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
Fast-food chain describes reveal as 'Whopper of a secret'.
Subhash Kamath of BBH is the vice chairman
The agency will also handle its social media mandate
While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.
In the news: BBH, ASCI, Campus, Gozoop, InstaReM
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