ogilvy
'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
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When tea hits the high notes: Brooke Bond’s musical brew
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search
INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.
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Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
SRK, supercharged engines and summer showdowns: Castrol India’s latest ad packs a punch
Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!
Meta announces upcoming digital marketing book
Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.
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