Shannon Tellis
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Brands spend double to acquire the same customer: ...
The founder and MD of the Customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.
ICC World Cup: Where does women’s cricket stand ...
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
From billboards to reels: How athletes became the ...
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
26% print-ad hike is a temporary Band-Aid
SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.
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When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
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