Shannon Tellis
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The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
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The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
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Agencies should be consultants first: Sophie Simpson
In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.
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Brands spend double to acquire the same customer: ...
The founder and MD of the Customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.
ICC World Cup: Where does women’s cricket stand ...
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
From billboards to reels: How athletes became the ...
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
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