cheil

Jun 11, 2025

Cheil X ropes in Souvik Datta as national creative director

In the latest chapter of its restructuring saga, it has roped in Datta to co-lead creative, signalling deeper shifts post-Samsung split.

May 02, 2025

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

Dec 23, 2024

Samsung’s Tab turns festive sketches into AR magic

This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.

Oct 01, 2024

Sanjeev Jasani to bid Cheil India adieu

EXCLUSIVE: Jasani was elevated to the group chief operating officer's role in 2020 and was at the helm of the agency's South West Asia region.

Jul 01, 2024

Samsung Galaxy S24’s mixed reality print ad brings Indian diversity to life

Cheil India created the campaign where readers scan the QR code to experience the ‘Circle-to-search’ feature come to life.

Jun 28, 2024

Cheil X's new visual identity dips into its Korean heritage

The symbol also signifies the agency's readiness for its next growth phase, highlighted by the opening of a new office in Mumbai.