lowe
The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
When your ex gets married, Fastrack has you covered
INSIDE THE AD: Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad land.
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens
From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.
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