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The new Omnicom, post IPG acquisition: The end of an era?

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Dec 01, 2025

Chaka Sobhani set for new role after Omnicom acquires IPG

Sobhani is currently president and global chief creative officer at DDB Worldwide.

Oct 30, 2025

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Jun 11, 2025

Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up

From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.

Apr 14, 2025

Shaadi, skins and synergy: BGMI’s campaign ups the game

Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection