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WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025
Winners announced on final night at Palais.
Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.
Shaadi, skins and synergy: BGMI’s campaign ups the game
Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection
Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
Puma appoints Adam & Eve/DDB to global creative account
The appointment follows a competitive pitch.
Phyllis Project: Attempting to rewrite the script for women in advertising leadership
The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.
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