Campaign Editors
Sep 02, 2023

IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each

BBDO (two), DDB Mudra (two), TBWA (two), Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions also among winners

IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each
Winners of the eighth edition of the IndIAA Awards were announced in Mumbai on 3 September at which 25 campaigns bagged wins across 19 categories.
 
Leo Burnett, MullenLowe Lintas Group and Ogilvy bagged three wins each.
 
Leo Burnett's wins came for Spotify's 'Mood Tab Hi Banega Jab Spotify Chalega' in the 'Entertainment Media' category, HDFC Life's 'Salary After Retirement' in the 'Insurance' category and Cleartrip's 'Clear Advantage' in the 'Travel Tourism and Hospitality' category.
 
MullenLowe Lintas Group's three wins were split across the 'Automotive and Accessories', 'Consumer Durables and Utilities' and 'Consumer Electronics' categories. The wins came for Suzuki Jimny, Samsonite and HP India respectively.
 
Ogilvy's victories on the night were for Brooke Bond Red Label (India's Social Network) in the 'F&B' category, Asian Paints (Say No To Leakages) in the 'Home Decor, Infrastructure and Fittings' category, and Dove (#StopTheBeautyTest 2022) in the 'Personal Care' category.
 
BBDO India, DDB Mudra and TBWA bagged a total of two wins each.
 
BBDO's wins were for Ariel's 'Share The Load - See The Signs' in the 'Home Care, Essentials, and Misc' category, and Milkbasket's '12 am tak order, 7am tak deliver) in the 'Online Classifieds, Commerce and Services' category.
 
DDB Mudra also won in the 'Online Classifieds, Commerce and Services' category, for its entry titled 'Hire Better' for Indeed. The other win came for Stayfree's 'This Daughter's Day Tell Your Son It's Just a Period' in the 'Voice of Change' category.
 
TBWA India's wins were for TVS Ronin's 'Unscripted' (Automotives and Accessories) and Lead's 'Tab Jaake Bachche Kuch Ban Paate Hain' (Education and Learning).
 
Suresh Narayanan, jury chairperson, and chairperson and managing director, Nestle India, said, "In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country- – advertising gurus, communication experts, and marketing wizards. 
 
Avinash Pandey, president IAA, and CEO, ABP Network, added, “It's been an intriguing year for arguably the most active industry association of its kind. We've demonstrated that our industry can be a catalyst for change, particularly in breaking gender bias. We celebrate the winners reflecting the growing synergy between associations and showcasing the remarkable impact of the communication industry." 
 
Abhishek Karnani, chairperson, IndIAA Awards, said, “IAA Awards are unique because you can't 'enter' them.” A group of seasoned journalists shortlisted 102 campaigns across 19 categories from over a thousand ads. This accomplishes two important goals- first, it ensures that only genuine work is presented to the jury, keeping scam ads at bay, second, it truly democratises the creative process by not charging an entry fee, making fundraising for this grand event a challenging task. 
 
Full winners here:
 

 

Sr

No

Category

1

AUTOMOTIVES & ACCESSORIES - (Joint Winners in this category)

 

(i)

  TVS Ronin | #Unscripted

 

Client : TVS Motor Company

Creative Agency: TBWA India

Media Agency : Madison Media

 

(ii)

 Jimny | Inspired By #TrueStories

 

Client: Maruti Suzuki India Limited

Creative Agency: MullenLowe Lintas Group

Media Agency: Mindshare

 

2

BANKING AND FINANCE

  HDFC Mutual Fund | Zindagi Ke Liye SIP

 

Client : HDFC Mutual Fund

Creative Agency: Publicis Worldwide

Media Agency: DDB Mudra

 

3

CONSUMER DURABLES & UTILITIES

  Samsonite | Tested Like Samsonite

 

Client : Samsonite India

Creative Agency: Mullen

Lowe Lintas Group

Media Agency: Initiative Media

 

4

CONSUMER ELECTRONICS

  HP Spectre x360 | Designed To Do It All

 

Client : HP India

Creative Agency: MullenLowe Lintas Group

Media Agency: PHD

 

5

CORPORATE (Including CSR) Government PSU –

(Joint Winners in this category)

(i)

  Tata Trusts | Kaise Ka Cancer | Early Detection Saves Lives

 

Client : Tata Trusts

Creative Agency: Rediffusion Brand Solutions Pvt. Ltd

Media Agency: Lodestar UM


 (ii)

  Axis Bank | Republic Day | #23In23

Client : Axis Bank

  Creative Agency: Grey Group

  Media Agency: Starcom

6

EDUCATION & LEARNING

LEAD | Tab Jaake Bachche Kuch Ban Paate Hain

Client : LEAD School

Creative Agency: TBWA India

Media Agency: OMD

 

7

ENTERTAINMENT MEDIA - (Joint Winners in this category)

 

(i)

Sony SAB | Jo Roz Choti Khushiyan Dete Hain, Wahi Rishtey Toh Bade Hai

 

Client : Sony Pictures Network and Sony SAB

Creative Agency: Kehat Kabira pictures

Media Agency: Omnicom

(ii)

Spotify | Mood Tab Hi Banega Jab Spotify Chalega

Client : Spotify India Private Limited

Creative Agency: Leo Burnett India

Media Agency: IPG Group

8

FASHION & ACCESSORIES

Tanishq | Before She's Superwoman, She’s Human

 

Client : Titan Company Ltd

Creative Agency: TALENTED

Media Agency: Madison Media

9

FOOD & BEVERAGES

  Brooke Bond Red Label | India’s Social Network

 

Client: Hindustan Unilever Ltd

Creative Agency: OGILVY

Media Agency :  Fulcrum

10

HOME CARE, ESSENTIALS & MISC. HOME GOODS & STATIONERY

  Ariel | See The Signs |  #ShareTheLoad

 

Client: Procter & Gamble

Creative Agency: BBDO INDIA

Media Agency:  Essencemediacom

11

HOME DECOR, INFRASTRUCTURE AND FITTINGS

  Asian Paints SmartCare Damp Proof | Say No To Leakages

 

Client : Asian Paints Ltd

Creative Agency: OGILVY

Media Agency : Madison Media

12

Insurance - (Joint Winners in this category)

(i)

  HDFC Life | Annuity | Salary After Retirement

 

Client: HDFC Life

Creative Agency: Leo Burnett India

Media Agency:  Zenith Optimedia

(ii)

PhonePe | Tension Free Insurance

 

Client: PhonePe

Creative Agency: The Script Room

Media Agency: Lodestar UM

13

 Online Classifieds, Commerce & Services - (Joint Winners in this category)

 

(i)

  Indeed | #HireBetter

 

Client: Indeed

Creative Agency: DDB Mudra Group

Media Agency: Essencemediacom

(ii)

  MilkBasket | 12am Tak Order, 7am Tak Deliver

 

Client: Reliance Retail Ventures Ltd

Creative Agency: BBDO INDIA

  Media Agency: Vibrant

14

  Personal Care

  Dove | #StopTheBeautyTest 2022 | The Beauty Report Card

 

Client: Hindustan Unilever

  Creative Agency: OGILVY

  Media Agency: Fulcrum

15

  Pharma, Hygiene and Wellness

  Prega News | #MarkOfStrength

 

Client : Mankind Pharma

  Creative Agency: SG Media

  Media Agency: Prachar

16

  Real Estate & Related

  Housing.com | Parr Se Perfect

 

Client : Housing.com

  Creative Agency: McCann Worldgroup

  Media Agency: Wavemaker

17

  Telecom, Technology & Logistics

  Truecaller | Tera Call Laal

 

Client : True Software Scandinavia AB

  Creative Agency: The Womb

  Media Agency: Wavemaker

 

18

  Travel, Tourism & Hospitality (including online apps and classifieds)

  Cleartrip | Clear Advantage

 

Client : Cleartrip

  Creative Agency: Leo Burnett

  Media Agency: Essencemediacom

 

19

VOICE OF CHANGE

  Stayfree | This Daughter’s Day Tell Your Sons It’s Just A Period

 

Client : Kenvue

  Agency : DDB Mudra

  Media Agency: Lodestar UM

 

 

 

                                                    

 

Source:
Campaign India

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