Advertising

Campaign Editors

Sep 02, 2023

IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each

BBDO (two), DDB Mudra (two), TBWA (two), Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions also among winners

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IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each

Winners of the eighth edition of the IndIAA Awards were announced in Mumbai on 3 September at which 25 campaigns bagged wins across 19 categories.

Leo Burnett, MullenLowe Lintas Group and Ogilvy bagged three wins each.

Leo Burnett's wins came for Spotify's 'Mood Tab Hi Banega Jab Spotify Chalega' in the 'Entertainment Media' category, HDFC Life's 'Salary After Retirement' in the 'Insurance' category and Cleartrip's 'Clear Advantage' in the 'Travel Tourism and Hospitality' category.

MullenLowe Lintas Group's three wins were split across the 'Automotive and Accessories', 'Consumer Durables and Utilities' and 'Consumer Electronics' categories. The wins came for Suzuki Jimny, Samsonite and HP India respectively.

Ogilvy's victories on the night were for Brooke Bond Red Label (India's Social Network) in the 'F&B' category, Asian Paints (Say No To Leakages) in the 'Home Decor, Infrastructure and Fittings' category, and Dove (#StopTheBeautyTest 2022) in the 'Personal Care' category.

BBDO India, DDB Mudra and TBWA bagged a total of two wins each.

BBDO's wins were for Ariel's 'Share The Load - See The Signs' in the 'Home Care, Essentials, and Misc' category, and Milkbasket's '12 am tak order, 7am tak deliver) in the 'Online Classifieds, Commerce and Services' category.

DDB Mudra also won in the 'Online Classifieds, Commerce and Services' category, for its entry titled 'Hire Better' for Indeed. The other win came for Stayfree's 'This Daughter's Day Tell Your Son It's Just a Period' in the 'Voice of Change' category.

TBWA India's wins were for TVS Ronin's 'Unscripted' (Automotives and Accessories) and Lead's 'Tab Jaake Bachche Kuch Ban Paate Hain' (Education and Learning).

Suresh Narayanan, jury chairperson, and chairperson and managing director, Nestle India, said, "In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country- – advertising gurus, communication experts, and marketing wizards.

Avinash Pandey, president IAA, and CEO, ABP Network, added, “It's been an intriguing year for arguably the most active industry association of its kind. We've demonstrated that our industry can be a catalyst for change, particularly in breaking gender bias. We celebrate the winners reflecting the growing synergy between associations and showcasing the remarkable impact of the communication industry."

Abhishek Karnani, chairperson, IndIAA Awards, said, “IAA Awards are unique because you can't 'enter' them.” A group of seasoned journalists shortlisted 102 campaigns across 19 categories from over a thousand ads. This accomplishes two important goals- first, it ensures that only genuine work is presented to the jury, keeping scam ads at bay, second, it truly democratises the creative process by not charging an entry fee, making fundraising for this grand event a challenging task.

Full winners here:

Sr No	Category
1	AUTOMOTIVES & ACCESSORIES - (Joint Winners in this category)
(i)	TVS Ronin \| #Unscripted Client : TVS Motor Company Creative Agency: TBWA India Media Agency : Madison Media
(ii)	Jimny \| Inspired By #TrueStories Client: Maruti Suzuki India Limited Creative Agency: MullenLowe Lintas Group Media Agency: Mindshare
2	BANKING AND FINANCE HDFC Mutual Fund \| Zindagi Ke Liye SIP Client : HDFC Mutual Fund Creative Agency: Publicis Worldwide Media Agency: DDB Mudra
3	CONSUMER DURABLES & UTILITIES Samsonite \| Tested Like Samsonite Client : Samsonite India Creative Agency: Mullen Lowe Lintas Group Media Agency: Initiative Media
4	CONSUMER ELECTRONICS HP Spectre x360 \| Designed To Do It All Client : HP India Creative Agency: MullenLowe Lintas Group Media Agency: PHD
5	CORPORATE (Including CSR) Government PSU – *(Joint Winners in this category)*
(i)	Tata Trusts \| Kaise Ka Cancer \| Early Detection Saves Lives Client : Tata Trusts Creative Agency: Rediffusion Brand Solutions Pvt. Ltd Media Agency: Lodestar UM

(ii)	Axis Bank \| Republic Day \| #23In23 Client : Axis Bank Creative Agency: Grey Group Media Agency: Starcom
6	EDUCATION & LEARNING LEAD \| Tab Jaake Bachche Kuch Ban Paate Hain Client : LEAD School Creative Agency: TBWA India Media Agency: OMD
7	ENTERTAINMENT MEDIA - (Joint Winners in this category)
(i)	Sony SAB \| Jo Roz Choti Khushiyan Dete Hain, Wahi Rishtey Toh Bade Hai Client : Sony Pictures Network and Sony SAB Creative Agency: Kehat Kabira pictures Media Agency: Omnicom
(ii)	Spotify \| Mood Tab Hi Banega Jab Spotify Chalega Client : Spotify India Private Limited Creative Agency: Leo Burnett India Media Agency: IPG Group
8	FASHION & ACCESSORIES Tanishq \| Before She's Superwoman, She’s Human Client : Titan Company Ltd Creative Agency: TALENTED Media Agency: Madison Media
9	FOOD & BEVERAGES Brooke Bond Red Label \| India’s Social Network Client: Hindustan Unilever Ltd Creative Agency: OGILVY Media Agency : Fulcrum
10	HOME CARE, ESSENTIALS & MISC. HOME GOODS & STATIONERY Ariel \| See The Signs \| #ShareTheLoad Client: Procter & Gamble Creative Agency: BBDO INDIA Media Agency: Essencemediacom
11	HOME DECOR, INFRASTRUCTURE AND FITTINGS Asian Paints SmartCare Damp Proof \| Say No To Leakages Client : Asian Paints Ltd Creative Agency: OGILVY Media Agency : Madison Media
12	Insurance - (Joint Winners in this category)
(i)	HDFC Life \| Annuity \| Salary After Retirement Client: HDFC Life Creative Agency: Leo Burnett India Media Agency: Zenith Optimedia
(ii)	PhonePe \| Tension Free Insurance Client: PhonePe Creative Agency: The Script Room Media Agency: Lodestar UM
13	Online Classifieds, Commerce & Services - (Joint Winners in this category)
(i)	Indeed \| #HireBetter Client: Indeed Creative Agency: DDB Mudra Group Media Agency: Essencemediacom
(ii)	MilkBasket \| 12am Tak Order, 7am Tak Deliver Client: Reliance Retail Ventures Ltd Creative Agency: BBDO INDIA Media Agency: Vibrant
14	Personal Care Dove \| #StopTheBeautyTest 2022 \| The Beauty Report Card Client: Hindustan Unilever Creative Agency: OGILVY Media Agency: Fulcrum
15	Pharma, Hygiene and Wellness Prega News \| #MarkOfStrength Client : Mankind Pharma Creative Agency: SG Media Media Agency: Prachar
16	Real Estate & Related Housing.com \| Parr Se Perfect Client : Housing.com Creative Agency: McCann Worldgroup Media Agency: Wavemaker
17	Telecom, Technology & Logistics Truecaller \| Tera Call Laal Client : True Software Scandinavia AB Creative Agency: The Womb Media Agency: Wavemaker
18	Travel, Tourism & Hospitality (including online apps and classifieds) Cleartrip \| Clear Advantage Client : Cleartrip Creative Agency: Leo Burnett Media Agency: Essencemediacom
19	VOICE OF CHANGE Stayfree \| This Daughter’s Day Tell Your Sons It’s Just A Period Client : Kenvue Agency : DDB Mudra Media Agency: Lodestar UM

Source:

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IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group, Ogilvy dominate with three wins each

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