Mindshare, SapientNitro bag GrandPrix each; Britannia Good Day is Brand of the Year
Turns one with a 65-member team and a host of new clients, but wants more
ibs bagged the Agency of the Year title at the Campaign India Digital Crest Awards 2016 (CIDCA), while holder HUL shared the Client of the Year title with Bajaj Electricals. Gold winners were Scarecrow, iContract, Havas Media, Mindshare, Interactive Avenues, Little Lamb Films, ICICI, Foxymoron, PHD, OMD, Creativeland Asia, Dainik Bhaskar, Omron, SapientNitro, Performics, DigitasLBi and Dentsu Webchutney. Here are images from the awards night hosted on 15 June in Mumbai.
Chilli Paneer 2 for DBS, entered by SapientNitro USA, also in the race
Watch the digital film conceptualised by SapientNitro here
Publicis Sapient agency, which has worked on the brand in the past, will run digital platforms including hugoboss.com
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