publicis
The future of the agency model in a post-Sorrell era
As WPP faces break-up calls in the wake of Sir Martin Sorrell's exit, the agency holding company model is under greater scrutiny than at any time since the 1980s.
Every major holding company calls on Gen Z to carry out 2 billion tiny acts to change the world
Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.
Publicis picks Microsoft to build AI platform Marcel
The tool will be unveiled at the group’s Viva Technology event in Paris in May.
Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.
Publicis bags Cera's creative, digital mandate
The account was won post a multi-agency pitch
Images from IndIAA Awards 2017
The third edition of the IndIAA Awards took place in Mumbai on 8 September. Winners were announced in 20 out of the 21 categories.
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