15 hours ago

If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

Jun 24, 2024

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.

Jun 03, 2024

Bravo! Maurice Lévy leaves on an elegant high at his last Publicis AGM

Campaign went to Paris to witness a piece of advertising history as Lévy chaired his final AGM after 37 years, although no one expects him to disappear from Publicis.

May 31, 2024

Publicis wins vote for Arthur Sadoun to head single board after seeing off critics

Maurice Lévy says it was a “total absurdity” for proxy advisers to oppose Sadoun's combined role as chair and CEO on new unitary board.

May 29, 2024

In a Blinkit: A viral tweet turned marketing magic

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.