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‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025
Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
Leo without the Burnett is still brimming with creative ambition
Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India
Snehasis Bose takes on the role of group chief strategy officer for BBH India.
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LinkedIn picks network for $97 million global media account
The appointment follows a closed process across several global markets.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
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