Standard Chartered has rolled out a digital campaign themed '#RunForAReason' as it builds up to the Mumbai Marathon to be hosted on 17 January 2016. The digital campaign has been conceptualised by IBS, and includes a digital film launched on 3 January.
The film features a lady runner in action on the streets of Mumbai. Providing the narrative, she says, "I never stop running. People ask me why. I tell them, 'Come run with me'. I run for the lovely streets and for them who call it home. They run beside me every day, each for his own unique reason. Reasons big and small. Reasons worth running for them all. Some day, I'll run for you too. Together, we'll go all the way. I am Mumbai and I run because I have found my reasons to. It's time you find yours."
The film is the first of several legs of the digital campaign that will culminate on 18 January.
Client: Standard Chartered
Brand: Standard Chartered Mumbai Marathon
Brand marketing team: Neha Bhujang, TV Narayan
ECD: Abhishake Das
Copywriter: Rasesh Patkar
Art direction: Anish Sundaran
Visualiser: Shruti Thakkar
Business head: Sabyasachi Mitter
VP: Hemal Bhuptani
Servicing: Brandon Baptista, Monish Sanghvi
Production house: Overdose Films
Director/producer: Spandan Banerjee
DOP: Sunil Pillai