Campaign India Team
Jan 05, 2016

Standard Chartered warms up for Mumbai Marathon, says #RunForAReason

Watch the ad film conceptualised by IBS here

Standard Chartered has rolled out a digital campaign themed '#RunForAReason' as it builds up to the Mumbai Marathon to be hosted on 17 January 2016. The digital campaign has been conceptualised by IBS, and includes a digital film launched on 3 January.
The film features a lady runner in action on the streets of Mumbai. Providing the narrative, she says, "I never stop running. People ask me why. I tell them, 'Come run with me'. I run for the lovely streets and for them who call it home. They run beside me every day, each for his own unique reason. Reasons big and small. Reasons worth running for them all. Some day, I'll run for you too. Together, we'll go all the way. I am Mumbai and I run because I have found my reasons to. It's time you find yours."
The film is the first of several legs of the digital campaign that will culminate on 18 January.
Client: Standard Chartered
Brand: Standard Chartered Mumbai Marathon
Brand marketing team: Neha Bhujang, TV Narayan
Agency: IBS
ECD: Abhishake Das  
Copywriter: Rasesh Patkar 
Art direction: Anish Sundaran 
Visualiser: Shruti Thakkar
Business head: Sabyasachi Mitter
VP: Hemal Bhuptani 
Servicing: Brandon Baptista, Monish Sanghvi
Production house: Overdose Films 
Director/producer: Spandan Banerjee 
DOP: Sunil Pillai
Campaign India

Related Articles

Just Published

1 hour ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

1 day ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

1 day ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

1 day ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far