Watch the ad films conceptualised by Ogilvy & Mather here
This week's Adland Rockstar is Krishnapriya Datta, senior art director, Ogilvy (Delhi).
Vodafone emerged the most awarded brand at Goafest 2010 with the Zoozoos sweeping a total of 15 metals in the Creative Abbys including two Grand Prixs, three Golds, four Silvers and six Bronzes. It also picked up two metals in the Media Abbys.
After recently reviving its popular characters 'Zoozoos' on Facebook, Vodafone has launched the TVCs that are a part of this campaign. Developed my O&M, the communication aims to showcase some of Vodafone's new Value Added Services (VAS). Said Rajiv Rao, national creative director, O&M, "This time around too, we were tasked with highlighting some VAS for Vodafone. However, some of the new TVCs will showcase VAS that have already been advertised for in the last Zoozoo campaign; not all are for newly launched services."
Campaign India had announced a contest in association with Shoppers Stop on 3 November. Readers were asked to tell us which Indian brand would lend itself to Indian merchandise and winners stood a chance at winning exclusive, Zoozoo merchandise in a contest jointly organised by Shoppers Stop and Campaign India.
Mediaedge: CIA (MEC) has released a study on the success of the second season of Indian Premier League (IPL), as part of its Food for Thought series. It may be recalled that the agency had released a pre-IPL analysis of the series, to predict success factors for the league in April this year, just before the series started.
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