WPP cuts bonus pool in half amid shift to ‘single-company model’
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
Choose Campaign site
Trending:
WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
International Advertising Association partners Global Effie Awards
The International Advertising Association and Effie Worldwide have teamed up for the Global Effie Awards.
Cannes 2015: Marilyn Manson says he wants to appeal to new fans
Marilyn Manson, the American rock star, has highlighted the importance of authenticity in brands at the Cannes Lions festival today
IPG organic revenue falls 10% in Q2
Operating profit plummeted 84.7% to $40.5 million.
Ogilvy lists creativity and inclusivity as top priorities under Andy Main
He joined the company from Deloitte Digital on 27 July
Omnicom Q2 organic revenue plunges 23%
The holding company turns in performance significantly worse than that of Publicis Groupe, as operating profit plummets 89% to $62.5 million.
HTC launches global campaign
Watch the film conceptualised by Sapient Nitro here
SapientNitro launches emoji translator
Are you still the era of communicating in words? Here’s a tool to help you connect with the generation that has moved.
Do media agencies need to re-evaluate the print medium?
Good old ink-on-paper might not be sexy for some in the UK, but is 'printism' a reality?
DDB Worldwide hires Chaka Sobhani as international CCO
Chaka Somani's remit is all of DDB's offices around the world
Arthur Sadoun: 'We have exhausted everything that remote work can teach us'
Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.
British Airways names SapientNitro global digital agency
The airline previously worked with OgilvyOne
JWT identifies 20 female tribes in global study
Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health
Emirates reviews global media account
Havas is expected to repitch.
Ikea awards global ad account to McCann
The account will be run out of McCann Spain, which also works on the regional account, and will span all 31 countries that Ingka Group operates in
Publicis90 shortlist features 21 submissions from India
3,555 applications received globally; 90 of the 320 shortlisted to get funding
Young leader of Dentsu Aegis' new venture aims to cause the 'good kind' of trouble
Lewie Allen, the youthful head of Dentsu Aegis Network's digital agency Fortysix, may be new to the industry but he believes his original approach will prove the power of diversity.
M&C Saatchi shares crash 40 per cent after US$15.2 million adjustment to results
Investigation into accounting errors by PwC also found 2018 half-year reported profit was adjusted by about $8.3 million.
Uber taps Robert De Niro and Asa Butterfield for Uber One spot
Watch the film conceptualised by Mother London here
Global: Starcom wins Fiat media
Mandate covers 30 markets including India across Apac and EMEA
Nike's World Cup ad brings together footballers past, present and future
'Footballverse' follows a group of scientists who look to find out who the best player of all time is
Cannes Lions 2016: "UK has voted to leave the EU, WPP has not.": Sir Martin Sorrell
As it won its sixth straight 'Holding Company of the Year' title, the CEO said WPP is "as European as ever" and will be even more so after Brexit vote
Cannes Lions 2019: 'Woke-washing' is polluting purpose - Unilever's Alan Jope
Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
Return to the office: sexual harassment hasn't gone away
Campaign publishes anonymous letter detailing one woman's experience of being sexually harassed
M&C Saatchi to reduce office space by 25% to preserve cash
Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.
Senior breaks up Saatchis regional structure and hands Billingsley growth role
Robert Senior, the new Saatchi & Saatchi Worldwide chief, has scrapped his former role of EMEA chief executive in a restructure that hands Justin Billingsley responsibility for growth markets.
Publicis Groupe shares jump as Q2 results better than feared
Arthur Sadoun, chairman and chief executive, said that the business has 'strong fundamentals to weather the crisis'.
YouTube takes over KitKat wrappers
Watch the campaign conceptualised by J Walter Thompson here
Havas Group posts 10% fall in Q3 organic net revenue
It is an improvement on Q2.
McDonald's turns to Jason Sudeikis for World Cup campaign
'Wanna go to McDonald's' is the brand's largest global campaign to date
Mondelez hires MediaMonks and Publicis Groupe for worldwide content production
The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content
Coca-Cola creates a series of festive films for its Christmas campaign
The work is available on Prime Video
Nike's Fifa Women's World Cup ad highlights footballers' talents
It stars 11 players, as well as Brandi Chastain
'We need to bring trust back': Havas Media Group launches ad fraud detector
Its Meta Quality Barometer verifies ads' performance and compliance with campaign directives
YouTube named most responsible social platform
However, there is still work to be done.
Mark Read outlines plans for return to office for WPP
Return will be voluntary and flexible.
Sir Martin Sorrell forced to repay £170k to WPP
Costs are reported to be for personal expenses over several years.
Cannes Lions 2019: This is not the 'doomsday' of advertising - David Droga
Sale of Droga5 to Accenture will help it stay relevant, founder says.
David Droga to step down as CEO of Accenture Song
He will take on a 'broader strategic role' across all of Accenture as vice chair.
Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy (updated)
Executive chairman apologises for 'miscommunication on a number of points' that 'has caused upset and offense'
Sorrell reveals WPP regrets in not moving faster with 'horizontality'
Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.
Javier Campopiano: 'This is a strong industry but sometimes we have to believe more'
McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI
Cannes Lions jury guidelines updated to tackle inequality in ads
Changes are part of collaboration with Unstereotype Alliance.
Keith Weed retires from Unilever after 35 years
Veteran marketer will leave in May 2019.
Volvo Cars puts people first, underlines vision 2020 commitment to safety
Watch the ad film conceptualised by Forsman and Bodenfors here
Advertising and media stocks surge after effective vaccine trial
Cinema and events businesses were among the biggest risers
Havas creates global customer experience network
It will span 18 major Havas Villages with key hubs in London, Paris, New York and Mumbai.
GoDaddy appoints MEC as global agency of record
Company has worked with the WPP agency in India and the UK since 2014
Daniel Bonner and Bas Korsten named Wunderman Thompson global CCOs
Move follows J Walter Thompson and Wunderman merger in 2018.
D&AD CEO Dara Lynch to depart after 18 years
She took on the CEO role last year.
S4 Capital postpones 2021 results in surprise move because of PwC audit delay
PwC 'unable to complete the work' in time for S4’s results due on 31 March
Weekend Fun: Pringles pranks Ibiza crowds
Watch the video created by Isobar here
Arthur Sadoun warns of 'very tough days' ahead as Publicis fights to return to growth
Said the 'fight is only starting' as the world begins to emerge from lockdown.
2014 'annus horribilis' says Maurice Lévy
Maurice Lévy, the chief executive of Publicis Groupe, has described 2014 as an "annus horribilis", after the collapse of the $35 billion merger with Omnicom.
WPP plans to launch WPP Creative
There are no plans to remove agency brands.
Is Cindy Rose right to link bonuses to WPP’s overall performance?
As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.