Gurjit Degun

As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.

As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

There are no plans to remove agency brands.

She took on the CEO role last year.

He will take on a 'broader strategic role' across all of Accenture as vice chair.

Chaka Somani's remit is all of DDB's offices around the world

Watch the film conceptualised by Mother London here

McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI

The account will be run out of McCann Spain, which also works on the regional account, and will span all 31 countries that Ingka Group operates in

It stars 11 players, as well as Brandi Chastain

The work is available on Prime Video

'Footballverse' follows a group of scientists who look to find out who the best player of all time is

'Wanna go to McDonald's' is the brand's largest global campaign to date

PwC 'unable to complete the work' in time for S4’s results due on 31 March

Campaign publishes anonymous letter detailing one woman's experience of being sexually harassed

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content

Cinema and events businesses were among the biggest risers

Singapore and Australia among office locations to see changes, as agency reports better than expected revenue decline of 13% in first half of 2020.

It is an improvement on Q2.

It will span 18 major Havas Villages with key hubs in London, Paris, New York and Mumbai.

Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.

However, there is still work to be done.

Operating profit plummeted 84.7% to $40.5 million.

The holding company turns in performance significantly worse than that of Publicis Groupe, as operating profit plummets 89% to $62.5 million.

He joined the company from Deloitte Digital on 27 July

Arthur Sadoun, chairman and chief executive, said that the business has 'strong fundamentals to weather the crisis'.

Said the 'fight is only starting' as the world begins to emerge from lockdown.

Return will be voluntary and flexible.

Investigation into accounting errors by PwC also found 2018 half-year reported profit was adjusted by about $8.3 million.

Move follows J Walter Thompson and Wunderman merger in 2018.

Havas is expected to repitch.

Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.

Sale of Droga5 to Accenture will help it stay relevant, founder says.

Changes are part of collaboration with Unstereotype Alliance.

Costs are reported to be for personal expenses over several years.

Veteran marketer will leave in May 2019.

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.

Mandate covers 30 markets including India across Apac and EMEA

Executive chairman apologises for 'miscommunication on a number of points' that 'has caused upset and offense'

Lewie Allen, the youthful head of Dentsu Aegis Network's digital agency Fortysix, may be new to the industry but he believes his original approach will prove the power of diversity.

As it won its sixth straight 'Holding Company of the Year' title, the CEO said WPP is "as European as ever" and will be even more so after Brexit vote

Part of an initiative analysing women's attitudes to life issues such as sexuality, careers and health

3,555 applications received globally; 90 of the 320 shortlisted to get funding

Watch the ad film conceptualised by Forsman and Bodenfors here

Are you still the era of communicating in words? Here’s a tool to help you connect with the generation that has moved.

Company has worked with the WPP agency in India and the UK since 2014

Good old ink-on-paper might not be sexy for some in the UK, but is 'printism' a reality?

Watch the video created by Isobar here

Marilyn Manson, the American rock star, has highlighted the importance of authenticity in brands at the Cannes Lions festival today

Its Meta Quality Barometer verifies ads' performance and compliance with campaign directives

Watch the campaign conceptualised by J Walter Thompson here

The airline previously worked with OgilvyOne

The International Advertising Association and Effie Worldwide have teamed up for the Global Effie Awards.

Watch the film conceptualised by Sapient Nitro here

Robert Senior, the new Saatchi & Saatchi Worldwide chief, has scrapped his former role of EMEA chief executive in a restructure that hands Justin Billingsley responsibility for growth markets.

Maurice Lévy, the chief executive of Publicis Groupe, has described 2014 as an "annus horribilis", after the collapse of the $35 billion merger with Omnicom.