Pulse Advertising has been appointed as the global influencer marketing agency for Swedish EV brand Polestar following a competitive pitch process. The partnership will see Pulse Advertising lead influencer strategy and execution across EMEA, North America, and APAC.
This appointment marks Polestar’s first long-term engagement with a dedicated influencer marketing agency and represents a significant step in scaling its global marketing efforts.
The partnership will see creator-led campaigns rolled out across EMEA, North America and APAC, blending Pulse’s data-driven strategy with Polestar’s premium positioning to boost emotional engagement and drive global growth.
Hunter Skipworth, head of content and social media, Polestar, said “Polestar continues to innovate, not only with its product but also its creative and content. As our brand continues to grow, it is critical that we gain a partner who not only understands our pillars of design, performance and sustainability, but can tell those stories through creators. Pulse Advertising is that agency.”
Mikhail Hanney, UK managing director, Pulse Advertising, said “As a global agency, with deep expertise in the automotive space, we know we are the perfect partner for Polestar’s global creator campaign to drive forward the redefinition of driving, design and sustainability.”
The pitch process was initiated on January 30 2026, with approximately two weeks from brief to pitch.
