In the news: Facebook, I-Com, Gemius Design Studio, Nagarjuna Cement, RummyBaazi, Saregama, Subway, WATConsult
Watch the ad film conceptualised by Dentsu Impact here
Gautam Gambhir, Saina Nehwal, Mary Kom, Vijender Singh and Sushil Kumar signed on, representing five different sports
The TVC has been created by JWT Delhi
Bulldog Media & Entertainment (Indian licensee of Are You Smarter Than a Fifth Grader?) has partnered with Percept Picture Company (PPC) to produce the Indian version of the boxing-based reality show, The Contender.Bulldog has acquired the rights of the show from Mark Burnett Productions (producers of The Apprentice, Survivor).
Expanding its sphere beyond cricket, Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.Said Sandeep Singh Arora, executive vice president – marketing, Colas, PepsiCo India, “Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams.”Singh’s endorsements are handled by Infinity Optimal Solutions.
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