Bethany Lee

LinkedIn expands ad transparency with DoubleVerify measurement

LinkedIn expands ad transparency with DoubleVerify measurement

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.

Netflix to double ads business, introduce vertical video and lose chairman

Netflix to double ads business, introduce vertical video and lose chairman

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.