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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
I-Com Global Summit 2018: Google and Facebook discuss third party data verification
Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit
I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian
Goafest 2016: Karan Johar to R Balki: "I wish someone would change the way we market films"
The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two
Starcom MediaVest Group project for Axis Bank bags top prize at Data Creativity Awards 2014
Winning project titled: ‘A POEM with Numbers - Confluence of Paid, Owned and Earned Media for Business’
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