summit

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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
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Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

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I-Com Global Summit 2018: Google and Facebook discuss third party data verification
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Apr 11, 2018

I-Com Global Summit 2018: Google and Facebook discuss third party data verification

Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit

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I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
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Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

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I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
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Apr 10, 2018

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

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Goafest 2016: Karan Johar to R Balki:
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Apr 08, 2016

Goafest 2016: Karan Johar to R Balki: "I wish someone would change the way we market films"

The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two

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 Starcom MediaVest Group project for Axis Bank bags top prize at Data Creativity Awards 2014
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Apr 09, 2014

Starcom MediaVest Group project for Axis Bank bags top prize at Data Creativity Awards 2014

Winning project titled: ‘A POEM with Numbers - Confluence of Paid, Owned and Earned Media for Business’

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