Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Apr 11, 2018

I-Com Global Summit 2018: Google and Facebook discuss third party data verification

Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit

Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

Apr 10, 2018

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian

Apr 08, 2016

Goafest 2016: Karan Johar to R Balki: "I wish someone would change the way we market films"

The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two

Apr 09, 2014

Starcom MediaVest Group project for Axis Bank bags top prize at Data Creativity Awards 2014

Winning project titled: ‘A POEM with Numbers - Confluence of Paid, Owned and Earned Media for Business’