quick commerce
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
Indian brands focus on honouring motherhood beyond clichés
From education to villas to watches to pregnancy cravings, campaigns promote meaningful gifting for Mother's Day 2025.
Brands weave Eid stories with festive campaigns that celebrate connection
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
India's OTC market: Combining tradition and tech for growth
To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.
77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Swiggy Instamart strikes gold with 90s nostalgia
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
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