quick commerce
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The Ordinary and Zepto bring rapid skincare delivery to Mumbai
The Ordinary has partnered with Zepto to offer rapid access to its skincare range, supported by a Mumbai-wide outdoor campaign.
India’s quick commerce surge exposes a discipline gap for marketers
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
Quick-commerce: The rise of a new consumer infrastructure
The age of instant commerce has arrived. The question is: are you architected to win?
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Google plugs into India’s quick commerce ad rush
With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, video, and marketplace shelves.
From cookies to clicks: ITC Foods’ multi-speed marketing play
The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
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