pitch
OMD adds to Beiersdorf media duties with South Asia wins
After defending its full media mandate in India, OMD has now added Bangladesh to its remit.
dentsu X bags the media biz of Reckitt Benckiser
The account was won post a multi-agency pitch
Opinion: The unusual case of the pot and the kettle
“Who do I call – a digital agency or a creative agency?”
Lodestar UM retains the INR 400 crore Mahindra business
The win spans all Mahindra businesses including, personal vehicles, commercial vehicles, farm equipment sector, trucks, real estate, finance and corporate
Opinion: Getting under the pitch surface - Part two
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Opinion: Getting under the pitch surface - Part one
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:
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