pitch

Dec 13, 2019

OMD adds to Beiersdorf media duties with South Asia wins

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Dec 10, 2019

dentsu X bags the media biz of Reckitt Benckiser

The account was won post a multi-agency pitch

Nov 25, 2019

Opinion: The unusual case of the pot and the kettle

“Who do I call – a digital agency or a creative agency?”

Nov 13, 2019

Lodestar UM retains the INR 400 crore Mahindra business

The win spans all Mahindra businesses including, personal vehicles, commercial vehicles, farm equipment sector, trucks, real estate, finance and corporate

Sep 04, 2019

Opinion: Getting under the pitch surface - Part two

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies

Aug 23, 2019

Opinion: Getting under the pitch surface - Part one

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client: