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If I were the Finance Minister… with MVS Murthy

If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.

If I were the Finance Minister, I would…

This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.

WPP closes Hogarth and launches WPP Production

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

Estée Lauder to launch global £500m media review

The cosmetics giant works with multiple agencies across different regions.

YouTube moves from scale to structured commerce

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

Hershey unites Olympians and families in tear-jerking campaign

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

Amandeep Singh Kochar joins Havas CX India as EVP– experience strategy and martech head

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

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LATEST WORK

When self-care is sewn in

The behavioural nudge reframes breast cancer awareness as a habit...

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THE WORK

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