Omnicom Advertising Asia (OA Asia) has announced the formation of a new regional, future-focused leadership team designed to accelerate growth and strengthen long-term cultural relevance for brands in Asia. The team brings together six senior leaders across creativity, innovation, strategy, intelligence, business development and marketing, to translate cultural and technological change into opportunity for brands.
Reporting to Sean Donovan, president of OA Asia, the new regional team includes Peter Khoury as chief creative officer, Melissa Daniels as chief innovation officer, and Emmanuel Sabbagh as chief strategy officer, each taking on broader regional responsibilities while continuing in their leadership roles at TBWA\Singapore.
They are joined by Andreas Krasser, expanding his remit to chief client partner while continuing as CEO of OA Hong Kong. Ellie Brocklehurst steps into the role of chief growth and marketing officer for OA Asia, bringing experience from her previous role as chief marketing officer- Asia for TBWA. S Subramanyeswar (Subbu) has been appointed chief knowledge officer, alongside his role as chief strategy officer of OA India, following the close of Omnicom’s IPG acquisition.
The team, strengthened by OMNI, Omnicom’s next generation, AI driven marketing intelligence platform, will work closely with TBWA, McCann and BBDO leadership teams across the OA Asia network to help brands cut through the noise and complexity of today’s fragmented consumer landscape.
“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Sean Donovan, president of OA Asia. “We’ve built a team that simplifies the landscape, combining top talent with an Asia first, future-focused mindset, and unprecedented access to resources. It’s a plug and play model that responds to client needs, working in close collaboration with agencies and markets across the region. More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
The new structure offers a panoramic perspective of the region, bringing together a post-acquisition suite of proprietary capabilities, while strengthening connections across the broader Omnicom family, including media, production and PR.
