Watch the film conceptualised by Rediffusion Y&R here
Q&A with Karan Kumar, marketing manager, ITC Classmate, on the marketing strategy, ad spend, media mix and more.
Watch the ad film created by Rediffusion Y&R
We asked consumers which ad they liked best from the five presented on Campaign India from 15 June to 22 June
Classmate, an education and stationery brand from ITC, has rolled out a new campaign themed ‘Because you are one of a kind’.
Online campaign expected to go live soon
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