ipl 2015
Apr 27, 2015
Power Play @ IPL 2015: 'We usually spend 15 to 20 per cent of our budget on IPL'
Divya Jalan, marketing head, Linc Pen & Plastics, on the brand's plans for the ongoing edition of the Indian Premier League
Apr 21, 2015
Power Play @ IPL 2015: 'We have been able to reach out more audiences in a more cost effective manner'
Rajat Mehta, president, marketing and corporate communication, Yes Bank, on the brand's plans for eighth edition
Apr 08, 2015
Power Play @ IPL 2015: 'Our masterstroke is going to be the power of our creatives...'
Ronita Mitra, SVP - brand communications and insights, Vodafone India, explains the brand's plan ahead of the eighth edition of the Indian Premier League.
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