global strategy

Aug 08, 2013

Consistency around the world is more important than ever

When marketers decide to do their own thing, it’s because they’ve lost faith in the overarching strategy, writes the head of European marketing at Honda, in Marketing Magazine

Jun 13, 2013

McCann Erickson appoints Suzanne Powers global chief strategy officer

She joins the agency from Crispin Porter + Bogusky, where she held a similar role