cut the crap
Cut The Crap to handle creative for FCUK innerwear in India
An integrated campaign including TV is on the cards
Cut The Crap bags creative mandate for three Cycle brands
Agency will handle Heritage, Vasu and Om Shanthi brands of agarbathies
Cut The Crap launches 'Design Sell'
Renuka DeSilva, who has moved from Lowe Lintas, to head unit
'We don’t need too many people… just the right kind of people’
Jagdish Acharya, founder director, Cut the Crap (CTC), tells us about his journey from product management to creative, with a few strategic steps in between, what Cut the Crap wants to stand for, and the start-up wave
Ujala re-launches, slots itself beyond ‘whiteness’
Watch the ad film created by Cut the Crap
‘We never believed in biting more than we could chew’
Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
