The author explains why the term ‘client servicing’ frustrates him
Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.
View the film conceptualised by BBC Creative here
Watch the ad film conceptualised by Havas here
The author argues that brands that strike a chord with the heart compellingly will remain top of mind
It might not be snowing outside but festive season is in full swing, or at least in the ad industry. Just days after John Lewis' hotly anticipated Christmas campaign marked the start of yuletide madness, in no particular order, we chart the best of the best.
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