buying
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IAGES launches #PehlaCheckIAGES campaign to guide responsible gold buying
The national initiative encourages consumers to verify accreditation before making gold purchases.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
GroupM sues Ebiquity over mistakenly sent confidential documents
Ebiquity’s media auditing arm FirmDecisions may be in breach of NDA, claims WPP’s media buying arm
Johnson & Johnson consolidates global media with UM
Mandate covers Apac, where OMD retained consumer business, including India, in January 2013
Apple takes iAd programmatic
The company seeks to reboot its advertising platform in a play to catch up with Facebook and Google
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
