buying
Apr 23, 2025
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Jun 30, 2016
GroupM sues Ebiquity over mistakenly sent confidential documents
Ebiquity’s media auditing arm FirmDecisions may be in breach of NDA, claims WPP’s media buying arm
Nov 02, 2015
Johnson & Johnson consolidates global media with UM
Mandate covers Apac, where OMD retained consumer business, including India, in January 2013
Nov 25, 2014
Apple takes iAd programmatic
The company seeks to reboot its advertising platform in a play to catch up with Facebook and Google
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