O&M has unveiled the second phase of the Bell Bajao campaign for Breakthrough Trust. The maiden campaign, aimed at bringing domestic violence to a halt, was launched last year and besides generating buzz on the web through its website www.bellbajao.org, went on to win awards as well. The new campaign takes the movement forward in the form of true stories that it has inspired.
The Advertising Club Bombay hosted the second edition of the Young Achievers’ Awards on Friday evening.This year the awards received 242 entries, a significant increase from the 149 entries received last year.O&M’s Ryan Mendonca was recognized as best copywriter for his campaign ‘Breakthrough – Domestic Violence’ for Bell Bajao. The same campaign won Mendonca and his art partner Mark Benjamin the award for ‘Young Achiever of The Year for Social Change’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins