10 integrated

Nov 21, 2008

Mudra kickstarts sports marketing unit, 10 integrated

The Mudra Group has launched a sports marketing unit, 10 integrated. This unit will offer services including sports related activations, sports research, licensing and merchandising, celebrity management consultancy and acquiring/creating sports related entertainment content for television and the Internet.Mohit Bhagchandani will head the unit. Prior to this, Bhagchandani has worked for Procam International, Total Sports Asia and Ogilvy Action.