French holdco warns of “a race to the bottom,” ahead of Cannes Lions festival next week.
LATEST
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
WPP predicts generative search will be the fastest channel to reach $100 billion
It also predicted that ad revenue would grow 8.9% in 2026 to reach $1.3 trillion.
Instagram boss drops out of Cannes as Ian Russell letter calls for Meta meeting
Adam Mosseri was billed to deliver a headline session in the Palais at Cannes Lions Festival of Creativity.
Cannes Contenders: VML India turns product into behaviour
The agency’s Cannes Lions ambitions this year hinge on two experience-led campaigns that each challenge a cultural default.
Cannes is rewarding content. India’s production houses should take heed
As the line between advertising and branded-entertainment blurs, the companies making the latter should stop clapping politely from the back.
John Wren: ‘Pace of change is unlike anything we have seen before’
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agencies and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
Prolonged Gulf crisis could threaten $93.7 billion of ad growth
WARC: Ad market will be hit, performance channels remain largely unaffected compared to brand-led media.
THE WORK
PARTNER CONTENT
Podcasts
