Meher Patel

Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads

Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads

What started out as a way to “chat with your data” is now becoming something much bigger.

Maximising e-commerce success: Proven strategies for modern advertising

Maximising e-commerce success: Proven strategies for modern advertising

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.