Krafton India and Royal Enfield have announced a partnership that brings the Bullet 350 and Continental GT 650 into Battlegrounds Mobile India (BGMI) as rideable in-game motorcycles. Positioned as one of the most significant brand integrations in Indian gaming, the collaboration launches with the BGMI 4.2 update in January 2026.
From a marketing and advertising perspective, the partnership reflects how gaming platforms are evolving into high-engagement media environments for lifestyle brands. Rather than static placements, the integration allows players to interact with Royal Enfield motorcycles within gameplay, embedding the brand into user experience.
The collaboration also includes a custom-built, real-world motorcycle inspired by BGMI’s tactical aesthetic, crafted on the Continental GT 650. The physical build acts as a tangible extension of the digital partnership, reinforcing brand storytelling beyond the screen.
Seddharth Merrotra, head of business development and partnerships, KRAFTON India, said the partnership aligns with BGMI’s strategy of creating culturally rooted and localised experiences. He added that Royal Enfield’s community-driven ethos and evolving digital presence made it a natural fit for BGMI’s player base.
The custom motorcycle was built in collaboration with a Delhi-based custom builder, using traditional metal forming alongside rapid prototyping. Design elements such as picatinny rails, armoured plating, parachute tie-down points and balloon tyres draw directly from BGMI’s combat and traversal mechanics, creating a visual link between gameplay and physical design.
Adrian John Sellers, head – custom and motorsports, Royal Enfield, said the collaboration was about engaging communities in their own environments. He described the custom Continental GT 650 as a creative intersection between gaming aesthetics and custom motorcycling culture.
The in-game activation runs from 19 January 2026 to 22 February 2026 and introduces Royal Enfield-themed rewards via a special SPIN format. These include permanent Mythic Red Tier items such as the Revel 01 Set, Bullet Line P90 gun skin, CrankGuard helmet and Roadborn Rucksack backpack, alongside the Bullet 350 and Continental GT 650.
To drive sustained engagement, the collaboration introduces a login-based mechanic. Players who log into BGMI daily for 60 minutes, without actively playing, are eligible to collect a Royal Enfield Event Crate. Players can collect up to 34 Event Crates during the campaign period, reinforcing habitual engagement rather than short-term spikes.
The partnership demonstrates how gaming platforms can deliver long-term brand visibility through mechanics that reward time spent rather than transactional interaction. It also highlights how automotive brands can connect with younger audiences through interactive digital ecosystems rather than traditional media alone.
